Thursday, January 3, 2008

Book #1 - The Starbucks Experience

I am starting 2008 in the right way - by reading about one of my favorite companies. The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary by Joseph A. Michelli is a great book for pastors and church leaders to read.

Starbucks took a very simple, ordinary product - coffee and turned it into an extraordinary drink and experience that has changed the way people think about coffee and the customer connection.

I think of the value of this lesson for the church today. Most people see the church as a very ordinary option in the vast array of things to do and be a part of. What would happen if we decided that we would get back to the Acts 2 model of the church and we saw the Bride of Christ fully revealed in the world today? I think it is possible and it must be done.