Naked Conversations

Did I get your attention with that title? There is a new book out called Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel. Here's an interesting quote from the book:

“Companies need to offer something so unique, valuable, or compelling that people will want to tell others about it… The single best way to accomplish word-of-mouth publicity is not with a clever web site or tell-a-friend software or cash rewards. The best way to do this is to make something worth talking about.”

I think that applies all the more to Charter Oak Church.