End Malaria Day

Today from Seth Godin...

In fact, it costs double the standard amount.

Over the last few months, alert readers of the Domino Project blog have gotten a ton of free ebooks, each a bestseller, each worth reading and sharing.

You don’t owe us anything for that. The exchange was obvious–your attention and goodwill and willingness to share made it worth the author and the sponsor giving a free ebook to you.

No, you don’t owe us anything.

But you do owe the kids something. The kids around the world who die every single day from malaria. For no good reason other than a lack of a malaria net.

Today, 61 amazing authors (and me) are publishing an important new book, a book about great work and finding insight and making a difference. It’s a bargain at $20 for the Kindle edition and $25 for the paperback (international pricing and availability varies, as always).

But of course, there are plenty of great books to choose from. You probably own a few books you haven’t read yet. The fact that this is a great book is not why you should buy a copy right now.

You should buy a copy because today is End Malaria Day, and because we’re donating $20 from the sale of every copy in any format to Malaria No More. In fact, we never even see the money. The writers, the designers, the promoters and the Domino Project all worked for free for months to bring this book to you, so you could step up and save someone’s life.

Will you do that?

The little voice says: But what if they don’t? What if your readers become skeptical, I say to myself. What if they hesitate or don’t come through? Then I relax and realize that this just isn’t going to happen. You care too much. Thank you for that.

[One other thing you could do: spread the word. If you forward this note to just 25 people (and tweet it), it'll be worth more than you can imagine. Thank you.]