Book #4 - The Dip

I am inspired and challenged by Seth Godin. I try to read something by him everyday - his blog or blogs, or one of his books. His books are always short and to the point. He doesn't play games, and more often than not, kicks you in the teeth because most people know what he is saying to be true, but aren't willing to pay the price themselves.

This is so true about The Dip:A Little Book that Teaches You When to Quit (and When to Stick). Most people give up too soon. They quit when they are going through the tough times - the Dip. If they would persevere through that Dip knowing that they will be the very best, then the payoff would be huge. The flip side to that is that many people, perhaps more than those who quit too soon, just stay in the Dip because it is just easier to do so than to quit and focus on something they can be the best at. They are stuck in the Dip and will never get through it because they won't ever be the best at what they are working on.

Seth Godin helps to sift through those decisions. He asks hard hitting questions about quitting too soon and staying too long. Do you really believe you can be the absolute best at something? Will you pay the price? Will you stop doing everything else in order to work through the Dip and be the best?

If you have a Barnes and Noble Nook, let me know and I will be happy to "share" this book with you.