" Our wrong assumptions led to the best learning."
- Alex Lee, president, OXO
Mistake No. 1: All bagels are alike.
Mistake No. 2: You solve one problem but create another.
Mistake No. 3: Solving problems that people don't want solved.
Mistake No. 4: Thinking your done.
Read the Fast Company article.
Sunday, April 2, 2006
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