Tuesday, October 30, 2007


I was watching the end of the World Series, the analysts were breaking down the final game, then A-Rod's agent made the announcement that A-Rod would not be returning to the Yankees next season. The ESPN baseball analysts were livid to say the least. They could not believe that such an announcement would be made on such a historic night as Boston winning the World Series.

As I listened to them and as I heard the anger in their voices, I was reminded of how important communication really is. It is very important to get information out to people, but the when and the how are sometimes just as important if not more so. A-Rod's announcement could have been done any time over the next 10 days, but they choose, for whatever reason, to do it then. Strange, but true.

How often do we think through the process of communicating information? I think it is important to communicate the right information, at the right time, for the right reason. It should be clear and concise. Simple is better. How many times would a problem have been resolved if we just communicated in that manner?